An advertising project proposal is a kind of a business proposal which is framed to write down or give the details of an advertising project. These proposals are framed by top level executives and presented in front of company heads for their approval.

On evaluation of the negatives and positives, the company heads either accept or reject the proposal. An advertising project proposal is a formal document which must talk about each detail of the project. Given below is a sample of one such advertising project proposal that can be used for reference by anyone.

Sample Advertising Project Proposal

Name of advertising company: Nathan Corp.

Official company address: 123, Bridgewood Street, Parkinson Avenue, Birmingham

Type of proposal: advertising project proposal

Proposal prepared by: Henry Markson and Clara Brooks (marketing department)

Proposal submitted on: 5th March 2014

Proposal presented to: George Patrick (Marketing department head, Nathan Corp.)

Objective of proposal:

This is an advertising project proposal through which we would like to suggest and propose an advertising project for the new bed sheet range introduced by Nathan Corp. Through this project, we aim to advertise and promote the range in different parts of UK and this shall be achieved by the means of newspaper advertising, magazine advertising and other forms or print media advertising.

Details of the proposal:

  • After the approval of the proposal, we aim to publish atleast one newspaper advertisement every week in the London Times Newspaper as well as the London Beat Newspaper.
  • 10 magazines have been shortlisted for magazine advertisement and 1 advertisement per month shall be published for one year in each of these magazines.
  • The other print media platforms targeted include hoardings and banners. These too shall be used for advertisement on a regular basis.

Estimated time frame of project: 1 year

Estimated cost of the project: $400000

Signatures of proposal presenters:

Henry Markson

Clara Brooks