The business development proposal is an essential document used by every company to ensure that it is up-to-date with the development of latest types of products, services and market trends. The creation of such a proposal requires extensive market research which helps in understanding the basic needs of the current market. The document contains details of various development plans to attract new consumers and target existing markets. This development proposal is very important as it seeks to improve the existing business market position as well.

Sample Business Development Proposal:

The following Business Development Proposal is being presented to Magnolia Corporation Ltd.

Business Development Proposal created by: Radical Ideas Pvt. Ltd.

Date of Submission of proposal: 14th December, 2011

Main focus of the business development proposal:

  • This proposal seeks to formulate new advertising and promotion strategies for the new products being developed by the Magnolia Corporation Ltd.
  • The Radical Ideas Pvt. Ltd has introduced the latest innovative ways of using technology for the purpose of promoting these products in the global market.

Marketing Tools: Media advertising campaigns, internet marketing tools

Objectives of business development proposal:

  • Magnolia Corporation Ltd has not been able to implement proper advertising strategies to promote the latest products offered and hence, has suffered a decrease of sales by 5% in the last 3 years. Radical Ideas Pvt. Ltd has developed effective innovative promotion strategies to improve the current market situation.
  • The media and online promotion of the products will help increase the familiarity of the product with various consumers and thereby, increase profits for the company.

Radical Ideas Pvt. Ltd requests immediate approval for the implementation of the plan by 6th February, 2011.