Business proposals are written offer provided by a seller who has an intention to elicit business, to a prospective buyer. These are considered to be one of the key steps in the complex process of the sales. These kinds of proposals are generally categorized into two parts solicited and unsolicited.
Solicited business proposals are written on an organized and detailed format. These kinds of proposals are generally made when an agency publish a request for bid proposal on any of their certain product.
Unsolicited business proposals are a bit different than solicited ones. Mostly, these kinds of proposals are written by companies targeting every individual with an attempt to introduce a product or service to the potential customers.
Whatever be the kind, one thing should always be noted that while writing a business proposal it is essential to understand the intention behind it and constructing accordingly. This is necessary because it is designed completely with an objective to target a specific market and the needs of the buyer within that market.
Therefore the construction of a business proposal must emphasize on certain points like the following:
- One must ensure that the business intention is clearly demonstrated in front of the target audience.
- It should be unique and different than any other proposals. This gives and edge over the other business competitors of the same market.
- Summarize the exact market plan and identify the prospective buyer.
- Finally the proposal should be so constructed that it does not give a scope for doubt.