A formal sales proposal helps the introduction of the products to the new clients and also for informing about any latest product to the existing client. This is a formal document which has to be written and formulated in a positive tone. It must contain all the necessary details about the various products and also about the organization itself. Any ambiguity must be avoided to enhance the chances of acceptance of the sales proposal.

Sample Formal Sales Proposal:

Formal sales proposal submitted by- Mr. Peter Johansson

General Manager Sales, GHI Garments Ltd

Company for which the sales proposal is submitted: ZK Mart, St Albans, Hertfordshire

Date of submission of formal sales proposal: 21st January 2011

Aim and Objective of the formal sales proposal:

The basic objective of this formal sales proposal is to introduce the new line of clothing and garments to the ZK Mart. The proposal contains all the specific details about the design, sizes, color and shapes of the garments.

Formal sales proposal strategies:

We are pleased to introduce our organization to you. We are into garment industry from last 7 years. We are especially into trendy clothing for teens. We have recently launched new range of jeans and shirts for men and women. Please find all the details of the product in the catalogue attached with this proposal. We will also assist you in the customization of the cloth as per the demand of the customers.

I sincerely thank you for our previous support to our sales team and looking forward for a long lasting relationship with you.

Peter Johansson