A marketing budget proposal is a document which outlines the budgetary considerations for the publicity and marketing campaign of an organization’s ideas, products or the company itself. It is presented either by the company’s marketing division or by a marketing agency hired externally. It must be well researched and accurate as budget is an important part of any marketing plan.

Sample Marketing Budget Proposal

Proposal submitted by: John Taylor, Marketing Head, Healthy Food Corporation Pvt. Ltd.

Date of submission of proposal: 23rd march, 2011

Marketing budget proposal for: Sunshine Instant Noodles

Date of launch of marketing campaign: 23rd June, 2011

Time period for marketing and publicity of the product [Phase 1]: 23rd May 2011 to 23rd September 2011.

Estimated budget for Phase 1: $300000

Break up of finances [Please also refer to document attached with this marketing budget proposal]: $150000 for May, June and July 2011 and $150000 for August and September 2011.


  • A substantial amount of money will be invested in the first three months of the publicity campaign as that is when audience attention must be engaged with our product.
  • The tie ups with leading departmental stores across the country, as well as payment for prime time television slots will be the two key areas in which the money will be spent.

[The sources for the capital have been outlined in the annexure document attached with this proposal]

Final detailed marketing budget proposal will be presented on: 1st June 2011

Please contact for more details at: marketingdiv@healthyfood.com or marketinghealtyfood.com