A marketing communication proposal is usually created by the marketing communication officer of an organization to outline how a particular product of the company shall be made available to customers. It can also be created by an externally hired marketing agency but in either case, the marketing communication proposal must be clear, lucid and well researched.
Sample Marketing Communication Proposal
Marketing Communication Proposal submitted by: Clarence Ross, Head, Marketing Division, Kindle Megastore.
Marketing communication proposal for: Mega Sale Event at all Kindle Megastore outlets in North America.
Date: 5th September 2011 to 10th September 2011
Description of the Event: This event is the high point of our annual calendar where we get a chance to interact with our regular customers and also offer them stupendous discounts on all purchases. Added attractions include the organization of special games and fests in all parts of the country to enthuse customers.
- We will first specify and then refine our target clientele. They will be provided updates prior to the main event. They will also receive passes to some of the pre-event festivities and will also be available for added discounts and privilege cards.
- We will organize funds for the event after planning the budget. Every year the scale of the program has increased and we will soon contact our chief sponsors regarding the finances.
Core committee members: Jason Rogers, Cleanth Showers and Andy Roy.
First briefing: 4th June 2011
Final briefing: 10th June 2011
Launch of publicity campaign: 15th June 2011
Please contact for further details: 83723847