A product launch proposal is a plan which outlines the features of a product launch programme to be held in order to introduce the product to the public and the press. A product launch event is important because it helps the company to get publicity and people can know about the features and price of the product. It is usually accompanied with a press conference where journalists and photographers are invited, functions like dances and skits also take place and sometimes celebrities, who endorse the product, or general celebrities launch the product. The proposal must list the itinerary of the event and suggest what can make the product launch memorable and successful.

Sample Product Launch Event Proposal:

Name of company: JP Electronics

Address: 93 Bingo Lane, Ohio

Proposal prepared on: December 21, 2011

Proposal prepared by: Nick Romer

Sales Manager, JP Electronics

Proposal submitted on: December 29, 2011

Proposal name: Organisation of product launch party

Product description: The product Washer XY series is a new range of washers introduced by the company with automatic sensors

Purpose: The purpose of this proposal is set the details for the launch party of the product to reach out to as many people as possible

Details of proposal:

  • Media persons and photographers will be sent press releases about the product in advance
  • Actor Leo Dafoe will launch the product along with JP Electronics MD Carl Brennan
  • Top influencers of the industry will be specially invited for the event

Estimated cost: $50,000

Proposal signed and approved by: Kyle Lomar

Marketing Head, JP Electronics