A product launch proposal is a proposition which offers the suggestions and plans of launching a particular company’s product. By presenting the product in front of investors and clients, the company increases its chances of boosting sales and reaching out to a wider consumer segment. While writing the proposal, one must keep in mind that the features of the product especially its unique features must be mentioned in order to ‘sell’ the product to the clients. They must also be convinced that the product will bring in profits for their company and will help them compete with their rival companies to make a strong position in the market.

Sample Product Launch Proposal:

Name of company: Cool It Refrigerators

Address: 93 Oak View Drive, Denver

Proposal prepared on: December 21, 2011

Proposal prepared by: Guy Humming

Sales Manager, Cool It Refrigerators

Proposal submitted on: December 27, 2011

Proposal name: Launch of Ultra Cool series of refrigerators

Product description: The product has an a designer exterior, automatic sensors and extensive interior space yet looks compact and sleek

Purpose: The purpose of this proposal is highlight the features of the product and outline the plan for its launch

Target consumers: Consumers interested in high-end products and belonging to the upper middle class section of the society

Competitors: Our greatest competitors in this segment and price range are New Age Refrigerators and their Slim ZZ series

Itinerary: A launch party will be organised and a media campaign will be launched

Estimated cost of the project: $100,000

Proposal signed and approved by: John Adams

Marketing Head, Cool It Refrigerators