A product proposal is a document which showcases the features of a product to a client in effort to sell the product. It may either be an old or a new product offered to an existing or new client. By highlighting benefits of the product, the proposal maker can boost the sales. While creating a product proposal one must remember to mention why the client should buy the product or service and how it will be profitable for him. The proposal must give an introduction explaining the characteristics of the product and then go on to explain it in more details. A sound product proposal helps make sales more effective.

Sample Product Proposal Example:

Name of company: Connect All Telecom

Address: 82 East Anderson Lane, New York

Proposal prepared on: December 20, 2011

Proposal prepared by: William Romer

Sales Manager, Connect All Telecom

Proposal submitted on: December 29, 2011

Proposal name: Introduction of Connect All S1 mobile phone

Product description: The product contains state of the art camera phone and music technology besides working as a regular smartphone

Purpose: The purpose of this proposal is to sell this product and make people aware of its benefits through extensive campaigning

Market needs analysis: The main target will be the teenage group interested in music, pictures and interactive features of a phone

Competition analysis: Our greatest competitors in this segment and price range are Horizon 45xy and the Moonshine series by Bling

Estimated cost of the project: $100,000

Proposal signed and approved by: Arthur Jennings

Marketing Head, Jennings Associates