Sales proposal outline, as the name suggests, is an outline of how a sales proposal is to be framed in an efficient and organized manner. The need for an outline lies in the fact that sales proposals are extremely important. They form the basis on which the selling abilities of an individual or a company are to be judged. Sales proposals must always contain, clearly and lucidly, all the details of the product in question. Any logo or graphic design created for the product must be incorporated as well in these types of proposal outlines. All details of cost and capital recruitment must be given in order to ensure transparency.

Sample Sales Proposal Outline

Name of the product: Lee’s Anti-Wrinkle Cream

Chief Client base: Primarily women aged between 35 to 65 years

Methods for expanding the existing client base: Launching other versions of the cream with qualities intended to benefit all types of skin, and suiting women of most ages. Also, plans of launching a wide variety of shampoos and conditioners as part of the same line are on the cards.

Modes of publicity in the initial phases: launching of a series of advertising campaigns across media houses in the country. Also, there are plans of using the leading fashion magazines, subscribed by a large part of our client base, to promote and publicize Lee’s Anti-Wrinkle Cream.

Costs of initial phase of product launch and advertising campaigns: $20000

Estimated time for first preview of advertisement and print details: 3.4.2011

Estimated time for the final campaigns to be ready: 5.7.2011