A SAP product proposal is a proposition which aims to develop or sell products of software company SAP to its clients. SAP makes a wide range of products – from apparel and footwear solution, customer relationship management, catalogue content management, analytics, manufacturing, strategic enterprise management and so on. Any product developed by the company must find a buyer in order to bring in profits. For that it must create a proposal, highlighting the features of the product, its use and how it will help the company’s profits. The cost of making and launching the product must also be mentioned besides studying other players in the market, target consumers etc.

Sample SAP Product Proposal:

Name of company: SAP AG

Address: New Town Square, PA

Proposal prepared on: December 21, 2011

Proposal prepared by: Martha Gail

Sales Manager, SAP AG

Proposal submitted on: December 27, 2011

Proposal name: Publicity of business management software products

Product description: Our products and services caters to the needs of the clients and is the market and technology leader in business management software section

Purpose: The purpose of this proposal is make more people aware of our products by starting more publicity campaigns

Target market segment: Both small-scale and large-scale business

Competitors: The biggest competitors in this section are New Age Products

Other details: A product event will be organised by showcasing our products again in new packaging and by highlighting its features to industry leaders. A new ad campaign will also be initiated.

Estimated cost of the project: $100,000

Proposal signed and approved by: Bill Cheney

Marketing Head, SAP AG

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