A social media management proposal is a document used by one to make a management proposal for supervising the different aspects of social media and how it impacts the image of a particular company. Managing social media is different from management of a company because here the customers are not passive listeners but play an active part in forming the brand image through expression of their views. In today’s world where social media plays such a crucial role, it is important for a company to have a proper social media management plan which will help it to maintain a good image and at the same time provide consumers a chance to give their opinions.

Sample Social Media Management Proposal:

Name of company: Bakers Foods

Address: 892 Sunny Hills, Los Angeles

Proposal prepared on: March 1, 2012

Proposal prepared by: Mary Lewis

Regional Manager, Bakers Foods

Proposal submitted on: March 2, 2012

Proposal name: Implementation of an effective social media management strategy

Purpose: The purpose of this proposal is to ensure that a positive image of the company is maintained in social media sites and an effort is made to reach out to more consumers through this platform

Other details of Social Media Management Proposal:

  • Different aspects of social media and how it can be used to the company’s advantage will be studied and a plan will be formulated based on that
  • The profiles of the contributors will be studied to know who is the target and how can they be influenced and informed

Proposal signed and approved by: Tony Gomes

General Manager, Bakers Foods