A technical marketing proposal is the plan of action to be applied in order to market a particular technical product already existing in the market or to be launched by a company. Every product or service needs to be frequently marketed and promoted so that people remember it and it stays fresh in their minds. Advertising and other marketing strategies are taken up to make people aware of the product or any new features and also in order to compete with rival companies. Without a proper marketing proposal, the product’s uses and benefits will not be highlighted and the company won’t be able to make big sales and profits.

Sample Technical Marketing Proposal:

Name of company: New Leaf Inc

Address: 499 Valley Road, Ohio

Proposal prepared on: February 11, 2012

Proposal prepared by: Bill Rogers

Marketing manager, New Leaf Inc

Proposal submitted on: February 12, 2012

Proposal name: Marketing proposal of new internet browser Global Tips 2.1

Purpose: The purpose of this proposal is to make people aware of the features of our new technical product and convince them how it will be beneficial to them

Other details:

  • The new internet browser is faster than the regular browser in the market and it is free to download

  • It is a no-frills browser which makes it more focused on the task and efficient than other competitor brands
  • We shall start a multimedia ad campaign to market the product and also give out flyers and T-shirts in college campuses and hangouts in order to target the youth